Plata partnered with Assembly Collective to help strengthen the digital foundation behind one of the most beloved (and fastest-growing) mac and cheese brands. With a highly engaged community already in place, our role was to evaluate how Goodles shows up across social, email and partnerships. We identified where that presence could be even more intentional and community-driven. The result became a set of strategic recommendations designed to better connect the dots across channels and deepen the brand’s connection to its community.