In partnership with Assembly Collective, plata helped bring Babylife Organics to market with a nationwide launch at Whole Foods Market. As the first and only Regenerative Organic Certified® baby food and the first to test for heavy metals and publish detailed results, Babylife is pioneering a new standard in the category. Supporting such a groundbreaking brand required a nuanced understanding of today’s parents, their values and their need for trust. plata led organic social, influencer, UGC and community strategy to build early awareness and credibility, while also serving as the production partner for the brand’s lifestyle photoshoot.